Guides
Marketing guides for small businesses.
Practical steps you can take this week, whether you run a clinic in Bengaluru, a café in Lisbon or a shop in Toronto. No jargon, and no promises we cannot keep.
Pricing
How much does social media management cost in India? What you pay for, and how to compare
What decides the price of social media management in India: posts, platforms, design, video, ads, reporting and GST, the costs people miss, and the questions to ask before you pay.
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WhatsApp Business for local businesses: set it up, reply faster and turn chats into customers
How a local business should use WhatsApp Business: the profile, catalogue, quick replies, click-to-chat links, the 24-hour reply window, broadcasts without spam, and when you need the WhatsApp Business Platform.
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Reviews
How to reply to Google reviews: a guide for local businesses, with example replies
How to reply to good, mixed, bad and fake Google reviews, what never to say, and example replies for shops, restaurants and clinics.
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Healthcare
Social media posts for clinics, hospitals and pharmacies in India: what the NMC rules allow
What the NMC’s 2026 advertising guidelines mean for hospital, clinic and doctor posts in India: claims, doctors, testimonials, AI pictures, offers and a checklist.
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Content planning
Festival posts for Indian businesses: how to plan them without sounding like everyone else
Plan festival posts for an Indian business: choose the right days, plan three weeks ahead, ideas beyond the greeting card, honest offers and a planning table.
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For agencies
How a small agency can run client approvals without anything going out unchecked
A simple approval routine for agencies running social media for several clients: who approves, two-step approval, deadlines and a record of every decision.
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AI search
How to get your business mentioned in ChatGPT, Gemini and Perplexity answers
A practical guide for local businesses: the facts, pages, listings and settings that help AI assistants such as ChatGPT, Gemini and Perplexity describe and recommend your business correctly.
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Content planning
How to plan a month of social media posts for a small business
Build a simple monthly social media content calendar: content pillars, festival and local dates, a mix of formats, an approval rhythm, and an example four-week plan you can copy.
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Google Business Profile
The Google Business Profile checklist for local businesses
A step-by-step checklist to set up and keep up a Google Business Profile: name, categories, services, hours, photos, weekly posts, questions, and how to ask for and reply to reviews.
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Instagram marketing for small businesses: a practical guide
How a small business can use Instagram well: a clear profile, reels, carousels and stories, captions that get read, replying to comments and messages within a day, and hashtags in moderation.
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